‘We grow better together, baby!’: Cardi B wants Grow-Good to grow with Black-owned beauty supply stores

Cardi B tells theGrio launching in independent beauty supply stores is a priority for her haircare brand Grow Good.

Next time you’re at the beauty supply store, somewhere between the $5 lip gloss and the packs of braiding hair, you might spot something new on the shelf: Cardi B’s Grow-Good.

After launching her haircare brand online in April 2026, the rapper announced this month that Grow-Good is officially hitting stores. But instead of going with Sephora, Ulta, Walmart, or other major retailers, she partnered with a collective of independent, Black-owned beauty supply stores, a choice Cardi B tells theGrio was intentional.

“Growing up in the Bronx, the beauty supply store was a big part of my life.  It reminds me of where I come from, so it made sense for Grow-Good to start there. Before we go everywhere else, I wanted to start at home,” Cardi B shared in an email interview with theGrio. “I know what those beauty supply stores mean to the community because I grew up going to them. I want Grow-Good to be part of that culture.” 

Grow-Good is now on shelves at two New York City beauty supply stores: Beautify in Harlem and Solea in the Bronx. Beyond Cardi B’s hometown, the line is also available at Texture Beauty Supply in Atlanta, LA Beauty Club in Los Angeles, and select beauty supply stores in Houston and Chicago. Though the brand plans to expand into larger retailers in the future, Cardi B says independent stores will remain a priority due to both their accessibility and deep ties to the communities they serve.

“I’ll always want to show love to the places that helped shape me…We wanted to work with stores that were really connected to the community. These are the kinds of places people already know and trust,” she explained. “When I went to Solea in the Bronx, the kids saw me and started running into the store. They sold out of Grow-Good before we even announced it was available there! Like, that kind of love means everything to me.” 

When Grow-Good first hit the market, shoppers praised the brand for its affordable price point, with all its products retailing for $20 or less. Inspired by the family recipes and concoctions the rapper used to tend to her and her daughter’s hair in her kitchen, the brand quickly garnered positive reviews on social media for its effectiveness and affordability.

“Grow-Good is for everybody, no matter your hair type, texture, style or where you shop. I’ve been through it with my own hair, so I know how frustrating it can be trying to find products that work without spending a whole lot of money. One of the main reasons I created Grow-Good is so that good hair care can be accessible for everyone.” 

And now, fans of the brand can support another Black-owned business by shopping Grow-Good at these beauty supply stores. 

“When you shop Grow-Good at these locations, you’re showing love to these businesses, too,” she concluded. “We grow better together, baby!”