Quinta Brunson is putting a fresh spin on a cultural icon.

The Emmy-winning creator of ‘Abbott Elementary’ has signed on to develop and star in a new feature film centered on ‘Betty Boop’ – marking the character’s first leading theatrical role in nearly a century.

Rather than a traditional remake, the project will reportedly explore the complicated relationship between Betty and her creator/animator Max Fleischer as fame, creativity, and commercial success begin to blur the lines between artist and creation.

In a statement to Variety, Brunson teased:

“Betty Boop is one of our nation’s most beloved cartoon characters, yet somehow still remains pleasantly niche, she has had a quiet but undeniable impact on culture for nearly a century. After Erin and I met with Mark and learned more about his grandfather’s creation of Betty, I realized there was a much deeper story to tell. One that could be explored in a way that feels refreshing, subversive, and timeless, much like Betty herself.”

With Brunson at the helm, the project – which will come as Boop’s first theatrical motion picture appearance in a starring role since the 1930s – already has all the markings of a clever, culture-shifting reimagining.

At writing, no tentative release date is attached to the film.

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