Lizzo is speaking out about the challenges she’s faced while promoting her upcoming album ‘B*tch’, calling out social media algorithms and frustrations surrounding the rollout of the project. 

Full story below…

During a recent livestream, the GRAMMY-winning star shared that she believes changing algorithms have made it harder than ever for artists to successfully connect with fans and promote new music.

Lizzo explained during the live:

“Ever since the algorithm has been showing us things out of order, baby, there’s no way to successfully promote your album where everyone knows your album is coming,” 

The singer went on to express gratitude for her loyal fan base, who continue supporting her latest releases, but admitted she’s still struggled to reach audiences even through direct and exclusive channels. 

Take a look:

Lizzo talks about how the algorithm is negatively impacting music marketing:

“Ever since the algorithm has been showing us things out of order, there’s no way to successfully promote your album. I have a private page with over 280K people who follow me because they support me… pic.twitter.com/HVzhxN7cOL

— OLAMIDE (@Olamide0fficial) May 13, 2026

Lizzo also revealed that she pitched several creative ideas for the album rollout to her label, though many of those plans reportedly have yet to be executed.

Despite the challenges, Lizzo is preparing for a new era, with ‘B*tch’ officially set to arrive on June 5.

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