Beyonce‘s haircare line Cécred is proving a hit with customers and industry folk alike, but the superstar isn’t resting on her laurels.

Instead, she’s sharing more of her personal hair story as she illuminates the benefits of her award-winning brand.

Watch after the jump….

Opening up about living with psoriasis, the singer reflects on how her father, Mathew Knowles, would treat her scalp in ways similar to how Cécred is used today.

Check out the segment:

The video feature arrives on the heels of Beyonce making history with the ‘Cowboy Carter Tour’ in London.

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