Lil Baby is keeping the momentum behind his new album, ‘FRESH,’ moving at full speed.

Fresh from surprising listeners with a Chris Brown-assisted remix, the Atlanta rapper has unwrapped the official music video for ‘Life of the Party (L.O.T.P.).’

And, true to its title, the clip sees Baby living it up in style.

Full story below…

Directed by ILMATO, the visual follows the hitmaker as he makes his way from one party to another, showcasing the lavish lifestyle that has accompanied his rise to Rap superstardom.

Among the more unusual moments is an appearance from the Gator Xbox, a custom gaming console featuring a functioning Xbox Series X inside a giant alligator sculpture.

The video serves as the latest offering from ‘FRESH,’ which arrived on November 6.

Featuring contributions from Young Thug, Future, Rylo Rodriguez, Metro Boomin, and Pharrell Williams, the project launched at #1 on Apple Music’s Top Albums chart and #2 on Spotify’s global album debut ranking.

The release follows Baby’s performance of ‘Dead Fresh’ on ‘The Tonight Show,’ where he delivered the Pharrell-produced track backed by a live orchestra.

Next up is his ‘Fresh Prince of Atlanta’ birthday concert at State Farm Arena on December 5.

For now, the party continues.

Watch the latest visual below…

Your thoughts?

[Photo Credit: Interscope]

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