Druski secures equity stake in ‘Gopuff’ through multiyear partnership

Druski  is expanding his business portfolio through an ownership deal that will bring exclusive products and consumer experiences to the delivery platform.

Comedian and entrepreneur Druski has secured an equity stake in Gopuff through a multi-year strategic partnership, marking another step in his expansion from entertainment into business ownership. Announced on Oct. 9, 2026, the deal will see Druski collaborate with the delivery platform on exclusive products and consumer experiences inspired by his creative ventures.

According to Black Enterprise, the financial terms of the agreement, including the size of Druski’s ownership stake, have not been disclosed. Under the agreement, Druski will work with Gopuff to develop exclusive products and experiences for consumers. His entertainment ventures, Coulda Been Records and 4Lifers Entertainment, will also be incorporated into the collaboration to help expand the company’s audience and reach.

The partnership gives Druski an ownership interest in Gopuff while connecting his creative brand with the company’s product development, merchandising and distribution capabilities. “Gopuff has always been my go-to platform, so partnering together felt like a natural next fit,” Druski said in a statement.

Gopuff Co-Founder and Co-CEO Yakir Gola described the arrangement as a combination of the comedian’s creative influence and the company’s ability to deliver products directly to consumers. “We see this as a true creative and commercial partnership,” Gola said.

The agreement builds on Druski’s previous work with Gopuff. He appeared alongside NFL legend Tom Brady in the company’s “HARD PASS” campaign, which advocated making the Monday after the Super Bowl a national holiday.

Unlike a conventional endorsement deal, Druski’s agreement includes an equity stake in the company. However, Gopuff has not publicly detailed the percentage of ownership. The partnership highlights a business model through which entertainers can use their audiences, intellectual property and cultural influence to pursue ownership opportunities alongside traditional entertainment and sponsorship income.

For Druski, whose comedy has helped him build a substantial public profile, the agreement creates an opportunity to connect his creative ventures with a consumer-facing business.