Black-owned ‘Just for Teens’ skincare expands to nearly 10,000 Dollar General stores

The Atlanta-based company is growing its national footprint after participating in retailer and Black-business development programs.

Black-owned skincare company “Just for Teens” is expanding to nearly 10,000 Dollar General stores nationwide by September, giving the Atlanta-based brand a much larger route to preteen and teenage shoppers. The expansion comes as Black beauty founders continue facing funding and scaling barriers, while other Black-owned brands are securing larger retail placements.

Black Enterprise reported that the company’s products are now sold in more than 8,000 Dollar General locations, up from about 4,000 stores in September 2025. Reaching nearly 10,000 stores would make the brand’s Dollar General footprint roughly 2.5 times its September 2025 size.

Founder Brian Reynolds launched “Just for Teens” in 2020, initially providing hygiene products such as hand soap to schools during the COVID-19 pandemic. The company later developed skincare products made specifically for preteens and teens, including facial wash, moisturizers, mineral cream, pimple patches, sun patches and bite patches.

Reynolds told The Atlanta Voice that two products were already in Dollar General stores and that scented pimple patches were scheduled for a wider September rollout. Dollar General’s website now lists the brand’s strawberry and blueberry hydrocolloid patches for $4, with each package offering clear unscented patches and fruit-shaped scented options.

The founder said the company’s retail growth accelerated after he participated in Dollar General’s small-business program. He also completed programming through Atlanta’s Russell Innovation Center for Entrepreneurs, which supports Black-owned companies as they build and scale.

“I saw that there was an opportunity and a market, so I took advantage of it,” Reynolds said.

He described the expansion as increasingly visible in smaller communities, recalling that a friend found “Just for Teens” pimple patches at a Dollar General outside St. Louis. “We’re growing really quickly,” Reynolds said.

The rollout carries added significance in an industry where Black beauty founders have described struggling to secure enough capital to fulfill major retail opportunities. “Just for Teens” is entering thousands of discount stores with products priced below the brand’s direct-to-consumer offerings, potentially reaching families who may not shop at specialty beauty retailers.