Beyoncé is serving up another stunning visual moment!

The superstar’s full i-D photoshoot has been unveiled, alongside a rare and revealing interview.

As reported when the cover was first revealed, Queen Bey is celebrating the expansion of her haircare empire, Cécred, with a special magazine return two decades after her last appearance.

Now, the complete Blair Caldwell-lensed shoot has arrived, together with a conversation that sees the diva open up about family, fashion, her love for London, and much more.

Full story below…

Speaking with i-D, Beyoncé offered a series of personal reflections alongside her mother, Tina Knowles.

Beyoncé on Building Cécred:

“My mother and I poured decades of experience, tradition, and love into Cécred, so seeing our community grow across every ethnicity, texture, generation, and gender is so fulfilling.

In the beginning, it took some conditioning from the world’s perception of how to launch a brand founded by someone like me. […] I had a vision to build something that solved real problems and performed so incredibly that the people who can’t stand my music still use Cécred, haaaa! … because it works.”

Tina Knowles on Cécred’s Development:

“Well, we tried to launch it two years earlier, and Beyoncé, you know, she’s a perfectionist. So, with the products, I thought they were amazing, but then I would give them to her, and she would test them on herself, her friends, and her daughters. Then, if one person didn’t have an excellent experience, she would give it back to me. She drove us crazy, and the team was like, “Oh my God!” But I’m so happy that she was so picky about it because it just got better and better.”

Beyoncé on Her Mother’s UK Salon Visit:

“Recently my mom decided to surprise me by visiting a hair salon in the UK. No calls ahead, no warning. She packed a bag of Cécred, got into the car, and showed up without any pre-planning. Even though one of the managers told her she couldn’t be there, she stuck around and made the owner come. She was determined to build a relationship with the salon owners and clients and ended up spending almost a whole day doing hair there, ha!”

Beyoncé on London and Tottenham:

“One of my favourite things about London is the drive to Tottenham Hotspur Stadium and passing through Seven Sisters. I love seeing all the communities with their kids, the barber shops, and all the culturally diverse restaurants. As I get closer to the stadium, I start to see the fans who put so much effort into attending the show, either dressed in metallic silver, glistening in the streets and sunshine, or in full cowboy gear, boas, and boots. I can spot my Hive from miles away. When I’m onstage and see all the ethnicities, all the beautiful and fabulous outfits and families, there’s no other experience like it. The melting pot of beautiful diversity in London, particularly at my shows, is something magical to witness.”

Beyoncé on Her Wedding Dress:

“We had a very small wedding in our home. We told the guests we were having a party, and no one knew they were coming to our wedding but our parents and a few friends. Wearing a dress, she designed was very important to me, and more important than any designer dress.”

Beyoncé on House of Deréon and Rumi:

“Yes, haaaa! I pulled out the Deréon archive for the Hive for the B’DAY 20th Anniversary re-release. I also had so much fun recreating some of my and my mother’s designs. We brought back the Deréon hoodies and metallic Freakum dresses. […]

I’m so excited to pass all my archives to my kids, especially now that they’re all discovering their own personal style. I’m going to enjoy seeing how they pull from their parents’ carpets and tours if they’re ever interested. Rumi’s favourite place to shop right now is Ross and TJ Maxx these days.”

Stunning!

Your thoughts?

[Photo Credit: Blair Caldwell / i-D]

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