6 Black-owned haircare brands making products for curls, coils, and every texture

As conversations around Mielle Organics reignite questions about how Black hair is marketed, these Black-owned brands are worth knowing.

Recently, Black hair care has been at the forefront of online discourse. This weekend, Mielle Organics found itself in the hot seat after being accused of texturism in one of its recent campaigns. While promoting its Rosemary Mint collection, the haircare brand posted a before-and-after image in which it described a less defined afro as “dull and lifeless.” The language and imagery quickly triggered reactions across social media as users pointed out how the ad perpetuated harmful stereotypes that have plagued the natural hair community for years. 

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Meanwhile, another corner of the beauty world has been debating the effectiveness of Black haircare products after an Allure article examined a shift among natural hair influencers and content creators gravitating toward salon-grade products, even though they are not marketed for textured hair. 

However, beneath all this discourse is a reminder that more Black-owned brands need our support. While there are a multitude of popular Black-owned brands, there are even more out there that deserve equal attention. So here are a few Black-owned haircare brands that are science-backed and you may not be as familiar with, or know were Black-owned. 

Grainular 

A Black woman-owned brand dedicated to creating high-performance styling products made specifically for tighter curl patterns. Powered by science and shaped by community, Grainular offers intentionally crafted, dermatologist-tested, and lab-tested formulas designed to deliver great results. 

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Grainular (@getgrainular) • Instagram photos and videos

Soft Rows 

Rooted in the belief that textured hair deserves care and not correction, Soft Rows’ founder Quani Burnett describes the brand as a “love letter to  the rich and magical hair textures that have been left out and underserved in the beauty space.” With formulas created in partnership with Women of Color chemists and licensed cosmetologists, Soft Rows offer salon-inspired, science-driven products for all hair textures and curl types. 

Miche Beauty 

Founded in 2016 by Michelle Ballard, Miche is built on a philosophy of “Simple Handcrafted Beauty,” creating clean, high-performing products to help you feel confident and beautiful for all curl types, coils, and waves

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MICHE Beauty | Coily, Wavy, Curly Hair Products (@michebeauty_) • Instagram photos and videos

The Doux 

Created by licensed cosmetologist Maya Smith, The Doux is an award-winning, texture-focused line inspired by 90s hip-hop, described as merging old-school flava with new-school science into simple, multi-functional formulas.

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T H E D O U X (@ilovethedoux) • Instagram photos and videos

Design Essentials 

Founded in 1990 by registered pharmacist Cornell McBride Sr., Design Essentials is professional-grade textured haircare rooted in science, inspired by culture, and designed for textured hair. Today, it remains backed by an in-house research and development team of chemists.

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Design Essentials – Haircare (@designessentials) • Instagram photos and videos

Bread Beauty Supply 

Founded in 2020 by Maeva Heim and now led by Olamide Olowe, Bread Beauty Supply is a haircare brand for not-so-basic hair, all about getting you easy, effective, clean (and cute) haircare essentials for however you want to wear your hair.

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Bread Beauty Supply (@bread) • Instagram photos and videos