ZAYN is back in his Pop-R&B bag.

The multi-Platinum star just unleashed a striking visual for his new single ‘Die For Me‘ on Friday (February 6) and is already hot on the promo trail in its support.

Full story below.

Despite having already racked up 3 million views on the clip in less than a week, ZAYN is undoubtedly pushing to help ‘Die’ have a noteworthy debut on the next iteration of the Billboard Hot 100.

The latest bid in that vein came courtesy of the One Direction alum’s visit to the ‘Call Her Daddy‘ podcast – an hourlong interview that concluded with footage of him rocking the stage with the first recorded live performance of the new tune.

‘Die’ tees up his April 17-due fifth solo studio album, ‘KONNAKOL,’ and the subsequent ‘KONNAKOL Tour.’

That 31-date global run launches in Manchester, England on May 12.

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