Jack Harlow is opening up about the direction of his upcoming album, and according to the rapper, he leaned further into the roots of Hip-Hop rather than stepping away from them.

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Speaking candidly on Popcast about the creative process, the hitmaker revealed that he intentionally embraced the influence of Black music instead of retreating into “traditionally white sounds,” a route he says some of his contemporaries have taken, he says:

“I got Blacker… I love Black music. I love the sound of Black music. And, of course, I’m hyper of aware of the politics of today – that safer landing spot that a lot of my white contemporaries have found. It appealed to me to do something that, at a time when there’s plenty of people expecting to take some of the routes the others take, to take the route that might not be expected but is also the one I genuinely want to take.”

The album arrives three years after ‘Jackman’ and signals a new chapter for Harlow as he experiments with more soulful and introspective sounds.

Watch his full interview with Popcast below:

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