FLO are switching up the album rollout game.

As anticipation reaches fever pitch for the trio’s new album, the British R&B stars have partnered with SoundCloud for an interactive fan experience centered around brand new track ‘Pose.’

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Instead of traditional release, fans can DM the group the phase “leak it” on SoundCloud to receive a private link unlocking an exclusive preview of the song.

The campaign began with a 20-second snippet before expanding by 20 seconds each day, culminating in a one-minute preview ahead of the album’s arrival.

The creative activation keeps fans engaged while building buzz for one of the project’s most anticipated tracks, which features Juicy J.

With just days to go until the full LP lands on August 7, FLO are proving that their rollout is every bit as exciting as the music itself.

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