Beyoncé is taking Cécred across the pond in a major way.

The superstar’s award-winning haircare brand is gearing up for its first physical retail expansion outside the US, teaming with Space NK for a major UK rollout this month.

Full story below…

From September 22, Cécred will be available at Space NK stores across the UK and Ireland, as well as online via the beauty retailer’s website.

The move follows the line’s continued expansion since launching in February 2024.

And Britain is already big business for Bey’s beauty venture. Vogue Business reports that the UK is Cécred’s second-largest market behind the US, with the Space NK partnership bringing the products into 90 physical locations across the region.

Beyoncé said of the expansion:

“I’m so proud to bring a brand that supports such inclusivity to the UK.”

 

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The international retail push follows Cécred’s mammoth US expansion into 1,400+ Ulta Beauty stores in 2025, which That Grape Juice reported on at the time.

Since then, the brand has continued broadening its offering, including its tour-tested styling collection. More recently, Queen Bey offered a rare glimpse into family life by showcasing Cécred while helping transform Jay-Z’s locs into an afro.

Clearly, Cécred’s global footprint is continuing to grow, and we’re all sorts of here for it!

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