UConn standout Azzi Fudd joins Jordan Brand

Azzi Fudd is officially a Jordan Brand athlete.

The UConn senior guard and projected first-round pick in April’s WNBA draft was announced as the latest signing to Michael Jordan’s namesake company on Friday morning.

Entering this weekend’s Big East women’s basketball tournament, Fudd joins the brand’s female-fronted NIL roster led by Huskies teammate Sarah Strong, LSU’s Bella Hines and Mikaylah Williams, and UCLA’s Kiki Rice.

The magnitude of the partnership is not lost on Fudd.

“I grew up watching what the Jumpman meant to basketball and to the culture around the game,” Fudd said in a statement. “So becoming part of the Jordan Brand family represents what I am stepping into and the greatness that I aspire to be.” 

Fudd, who averages 17.9 points and three assists per game for the top-ranked Huskies, began her college basketball career as the first ambassador for Under Armour’s Steph Curry Brand.

The deal, along with Curry’s ties to Under Armour, has since expired, allowing Fudd the space to write a new chapter in her sneaker story as she begins her WNBA career next month.

“To wear the same logo that so many legends have worn is something I don’t take lightly,” Fudd said. “For me, it’s about honoring that legacy while also helping show what the next generation of women’s basketball looks like.”

On the court with UConn, one would expect Fudd to continue wearing team-issued Nikes as part of the school’s exclusive relationship with the Beaverton, Oregon, brand, a deal that’s been in place since 2008.

Strong, Fudd’s teammate who signed with Jordan Brand in November 2025, has played in Nike sneakers for the entirety of this season.

Once drafted to the WNBA, Fudd will wear Jordan sneakers alongside fellow active ambassadors including Napheesa Collier, Rhyne Howard and Dearica Hamby.

“I’m excited to keep pushing my game forward while representing Jordan Brand with pride,” Fudd said. “And I hope that I continue to inspire young girls who dream of playing at the highest level.”

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