SZA is continuing to chase that bag post the ‘Grand National Tour’. As it was announced by Vans that she’s their new artistic director, and has a multi-year partnership with them.

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As Vans’ artistic director, the ‘Snooze’ singer will collaborate with the company to reimagine upcoming campaigns, and co-create exclusive product collections.

The singer expresses her love for Vans, and what she hopes to bring in her new role. She says:

“In Vans, I feel free! I’ve been wearing Knu Skools and other styles for years, they’ve always had an ethos I connect with. As Artistic Director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points. I’ve learned that bravery and curiosity are the cures for uncertainty, it’s a lifestyle and Vans champions that spirit. They stand where I stand, and I’m honored to invite a whole bunch of people to stand Off the Wall with us.”

 

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Now Vans and the ‘Kill Bill’ songstress have come together to showcase “an original brand anthem dedicated to the beauty of becoming.” The debut campaign is an ode to expressing vulnerability through self-reflection, art and style, spotlighting one of the singer’s favorite Vans footwear styles, the Knu Skool in Black/White.

The collection is available at select Vans retail stores and on their website.

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