Spotify partners with Netflix for video podcast distribution deal
Spotify is partnering with Netflix to bring select video podcasts to the streaming platform starting in early 2026. The deal will feature curated shows from Spotify Studios and The Ringer, expanding later to include more genres. The move reflects Spotify’s growing focus on video as a key driver for engagement and ad revenue, with video [...]
Spotify is partnering with Netflix to bring select video podcasts to the streaming platform starting in early 2026. The deal will feature curated shows from Spotify Studios and The Ringer, expanding later to include more genres. The move reflects Spotify’s growing focus on video as a key driver for engagement and ad revenue, with video podcast consumption now growing 20 times faster than audio-only content.
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