Post Malone brings rugged and laid-back swagger to Kim Kardashian‘s clothing line SKIMS in his debut men’s campaign. And yes, he’s shirtless, camo-clad, and owning every minute of it.

Full sot

Captured in the wilds of Utah, the rapper turned model shows off SKIMS’ new Heavyweight Fleece line and Realtree camouflage underwear, tees, and loungewear. In a playful turn, Malone admits modeling underwear “terrifying,” but the experience also made him feel “handsome,” he told GQ:

“It’s terrifying for me. I’ve never done anything like that. It’s like a Sasquatch sighting, essentially, is what it feels like. Everyone’s going to call it in to the cops and say, ‘We saw Bigfoot out here.’ Or, Averagefoot. Sorry. It’s just been amazing. The whole team is sick. Theo [Wenner, the photographer] is sick. And there’s a lot of pine trees and it is badass. And we’re capturing shots. And I can’t stop preaching just about where we are.”

The full collection, loaded with cozy, camo-coated pieces, lands online and in stores on August 21. Check out Malone in model mode:

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