‘People love the unexpected’ — Disney on 25 years of Lego Star Wars, Smart Play, and why it’s just getting started

TechRadar caught up with Divya Dalal, VP of Global Hardlines at Disney Consumer Products, to discuss 25 years of Lego Star Wars and the launch of Smart Play.

Jan 17, 2026 0

‘People love the unexpected’ — Disney on 25 years of Lego Star Wars, Smart Play, and why it’s just getting started

TechRadar caught up with Divya Dalal, VP of Global Hardlines at Disney Consumer Products, to discuss 25 years of Lego Star Wars and the launch of Smart Play.

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