In a bold move, Maison Margiela has officially appointed Miley Cyrus as its inaugural celebrity ambassador, marking the first time in four decades the fashion house has put a recognizable figure front and centre of its brand identity.

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Shot by the legendary Paolo Roversi for the Autumn/Winter 2025 Avant-Premiére campaign, Cyrus appears a striking canvas painted in white wearing only Margiela’s signature Tabi boots. Have a look below:

As the house’s first ever face, Cyrus brings both reverence and rebellion to Margiela’s legacy, anchoring its couture cred with modern allure. Making clear that even the most mysterious of fashion houses can evolve.

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