‘I’m Black & I’m proud’ Coco Jones’ graceful response to racist hecklers 

Coco Jones being attacked with racist insults like “blackie” brings a viral truth about being Black back into focus

“When you’re Black, you’re never really alone, because there’s always someone in your business.”

The viral TikTok sound took off last year, and it keeps proving itself true in everyday life. Most recently, Grammy Award-winning singer and actress Coco Jones lived out the meme in real time.

In a new YouTube vlog recapping her New York Fashion Week, Jones takes fans along for the whirlwind of back-to-back fittings and shows packed into a single day. But during a photoshoot ahead of the Tommy Hilfiger show, her camera caught an unexpected racist encounter in the streets of New York. 

As Jones is seen posing for a camera, a bystander is heard screaming an array of rude, racist remarks at the “ICU” singer, including: “ew,”  “disgusting,” and “blackie.” 

“You look so freaking Black,” they yelled, to which Jones replied, “I’m Black, and I’m proud.” 

Besides that one response, Jones seemingly kept her cool throughout the incident, blowing kisses, smiling, and continuing to serve looks. Though the songstress does not address the incident in the vlog, the inclusion speaks volumes about the unprovoked prejudice and harassment Black communities often experience. 

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However, Jones’ graceful response comes as no surprise to fans of the R&B singer. From her music to her role as Hilary in Peacock’s “Bel-Air,” the star has always been honest and intentional about offering positive representation for Black women and girls, especially those with richer complexions. 

“I really want to normalize dark-skinned women being classy and sexy and not having to give all of themselves just to be seen,” Jones told Schon magazine in 2023. “ I just want to normalize that we as Black women can have it all – without having to give it all – because we deserve it all.