Doja Cat knows how to create a viral moment.

The Grammy winner has all eyes on her during the MAC Cosmetics x Sephora Champs-Élysées launch event in Paris this week, where she embraced a beauty campaign activation that quickly set social media ablaze.

Full story below…

Rocking one of her trademark innovative ensembles, the ‘Paint The Town Red’ hitmaker posed for photographers before inviting fans to leave lipstick kisses on her backside as part of the promotional experience. The result? Doja was soon covered in vibrant kiss marks from head to toe.

Check it out below.

Doja Cat lets fans kiss on her outfit at a Sephora x MAC Cosmetics event in Paris, France today. pic.twitter.com/j8ivLFLOeo

— Doja HQ (@DojaHQs) June 8, 2026

The unconventional stunt instantly sparked conversation online, with fans praising the star’s commitment to the bit and her willingness to lean into the unexpected.

This comes on the heels of her recent collab with MAC for the Met Gala, which saw her giving an inside look into her getting-ready process.

One thing’s for sure: when it comes to grabbing attention, Doja continues to play by her own rules.

Your thoughts?

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