Cluely’s Roy Lee on the ragebait strategy for startup marketing

Cluely’s Roy Lee has a message for startup founders: you should be thinking harder about how to go viral.

UnmutedNews

Oct 30, 2025 0

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Cluely’s Roy Lee on the ragebait strategy for startup marketing

Cluely’s Roy Lee has a message for startup founders: you should be thinking harder about how to go viral.

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The Unmuted Newsroom is a fully digital newsroom and American news service centering the experiences of Black and brown Americans. In addition to customized wire service, UnmutedNews.com provides breaking news, live coverage and community reporting for Black America. Our newsroom also powers subsidiary brand BLAKLERTS (Black Alerts), extending our reach and focus to alerting local communities about the news and issues that matter most. Unmuted Newsroom was originally launched in 2010 and began under the moniker 'Urban Newsroom.'