Ciara is booked and busy and continues along that trajectory with Dove.

The GRAMMY winner has teamed with the beauty giant for a special campaign to help reduce skin-related insecurities so women feel they have nothing to hide.

And together, they’ve drawn on a well-known song to drive home their message.

CiCi flips the ‘The Hokey Pokey’ into a “super turnt up” bop.

With the original track encouraging the masses to move their body in and out (similar to how women often hide areas of themselves they feel most self-conscious about), the new incarnation empowers women to show off their skin with confidence.

With a little help from the superstar, folks are called on to “Drop Your Skinhibitions.”

Watch below…

 

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Speaking on the partnership, Ciara said:

“I’ve always believed in owning your story, skin marks and all, so partnering with Dove to remix The Hokey Pokey’ in such a meaningful way has been powerful — not just as an artist, but as a woman and a mom. Having been in the spotlight for most of my career, I’ve felt the pressure to hide things like stretch marks or uneven skin. But over time, I’ve learned confidence is about embracing, loving and caring for your skin. This version of ‘The Hokey Pokey’ encourages us to love the skin we’re in and do what makes us happiest without fear or filter, because we all deserve to feel seen, celebrated and supported — not covered up.”

The commercial lands ahead of the release of the performer’s ‘CiCi’ album, which drops August 22.

With that, what are…

Your thoughts?

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