Howard University is tapping into real Hip-Hop, announcing a new marketing course centered around Cardi B and the rollout of her sophomore album, ‘Am I the Drama?’ for its hip-hop studies majors.

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The class, offered in partnership with Warner Music, will break down the strategy behind an album campaign that moved over 200,000 units in its first week.

With more than 23 million equivalent album units sold across her career, Cardi B’s impact goes far beyond music; it’s a case study on branding and audience engagement.

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For this rollout, Cardi took a hands-on, street-level approach using sidewalk sales and subway skits across New York City to promote the album. 

She also connected directly with fans through a multi-state meet-and-greet run, building momentum that translated into strong first-week numbers.

Now, with the ‘Little Miss Drama Tour’ continuing to expand, the campaign is evolving in real time, giving students a front-row seat to a marketing blueprint.

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