Beyoncé was on hand in London as Cécred officially made its UK retail debut at Space NK.

The superstar joined her mother and the brand’s Vice Chairwoman, Tina Knowles, to toast the international milestone and welcome Cécred into the “Space NK family.”

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Addressing guests at the launch event, Beyoncé shared her excitement about the partnership and the opportunity to bring Cécred closer to its growing British customer base.

Beyoncé & Ms. Tina at the CÉCRED x SpaceNK launch event in the UK. #CÉCRED pic.twitter.com/M3yfsqofgr

— BEYONCÉ LEGION (@BeyLegion) September 22, 2026

As previously reported, the launch brings the award-winning range to 90 Space NK stores across the UK and Ireland, as well as the retailer’s website.

It marks Cécred’s first physical retail expansion outside the US, with the UK already ranking as the brand’s second-largest market.

The move arrives amid major momentum for the haircare venture.

Cécred’s introduction into more than 1,400 Ulta Beauty locations was the biggest prestige haircare rollout in the US retailer’s history.

The beloved brand now sits atop Ulta’s prestige haircare category, while its Restoring Hair and Edge Drops ranks as the retailer’s leading prestige hair product, according to market research cited by Vogue Business.

Beyoncé & Ms. Tina at the CÉCRED x SpaceNK launch event in the UK. #CÉCRED pic.twitter.com/M3yfsqofgr

— BEYONCÉ LEGION (@BeyLegion) September 22, 2026

Cécred has continued broadening its reach since launching in 2024, shipping directly to customers in 100 countries and expanding from wash-day essentials into a tour-tested styling collection.

Go Bey and Ms. Tina!

Peep more from the UK celebration:

With its expanding global force, Cécred’s growth continues to speak volumes.

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