Backstreet Boys are taking legal steps to stay ahead of the AI wave.

The iconic Pop boy band has reportedly filed a new trademark application aimed at protecting the signature sound of their voices amid growing concerns surrounding artificial intelligence and celebrity replication.

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The filing centres around the group saying the phrase, “Hi we’re the Backstreet Boys,” and could potentially give the group the ability to challenge authorised AI-generated imitations online.

The move follows a similar strategy recently pursued by Taylor Swift, singling out a growing effort among artists to safeguard their likeness.

If approved, the filing could help force platforms to remove content mimicking the groups in the same way companies currently tackle trademark violations involving counterfeit goods.

The Backstreet Boys may be among the first artists testing what music industry protection looks like in this new digital era.

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